I too would take half the deal and run. But interesting to look at the comparisons
U of N has 25K students. GT has about the same.
UofN rules the state of Nebraska with 2 M people
GT is in the city of Atlanta with 6 M in the metro area
For FB they sell out at 92K and we average around 50K.
UofN is not a marquis football program in the Big I. Very solid upper level but not Mich or OSU.
No BB program to speak of - very solid olympic sport programs.
Their TV exposure is what - 1.2 or 1.5 ours? One national game against a Mich or OSU?
Don't know ratings difference when the teams are on TV.
Point being - they have more value to Addidas than GT. Full stop.
But I am not sure it is multiples more value.
How this turns out will be interesting.