From all that I've read, after Clemson won their national championship in 2016, the UGA boosters basically came to the realization that they have the ability to achieve the same if they put in the financial commitment to improve. They canned their highly successful coach and hired the best one they could to replace him, massively expanded their football staff and salaries, started work on new facilities, and literally hired whatever high profile recruiter they could regardless of cost (remember when they were trying to poach Andy McCollum?). Their uptick in investment is paying off and right now they're just going to continue to separate themselves from the rest of the pack.
As of 2017, we
rank 61st in football spending out of 65 Power 5 teams at $17.38 million per year. We beat out Kansas ($14.01 million), Oregon State ($15.75 million), Wake Forest ($16.61 million), and Purdue ($16.89 million) in spending (yearly bottom feeders). Colorado (ranked #57) and GT are the only teams outside of the top 30 that have won a national championship in the last 35 years. The only consistently good programs outside of this Top 30 range are Stanford and Oklahoma State, all others (including us) are mostly just up and down the last decade.
Too many times we've heard about how we've been denied facility improvements, coordinator hires, and recruiting staff expansion due to monetary restrictions. If we want to achieve greater consistency, I'd wager we need to spend about $6 to $10 million more a year (near Stanford's commitment) and overhaul the staff with demonstrably better coaches (strength and conditioning would be a start) and finish the 2020 Initiative for greater facilities. However, we all know how unlikely this is to occur. It's a pretty bad problem to be in considering I highly doubt any member of this board has that kind of financial influence to make the changes we need. And before you mention the ACC Network bringing in greater money, keep in mind everyone in our league gets that benefit as well.