chris975d
Ramblin' Wreck
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- 903
I don't think people have trouble with the concept. I'm somewhat neutral on this discussion in that I happen to like both the gold gear and the blue gear and I'm not super passionate about needing lots more gold gear out there, though I like to have the option and if given the choice between blue and gold I'll usually opt for gold. But I'm curious how much this is chicken/egg? I think I'm hearing some folks lamenting the fact that it's difficult for us to prove that we would buy more gold stuff if there isn't more gold stuff being made and the retailers don't want to make more gold stuff available until they feel comfortable that more gold stuff would be bought.
It’s available, but (rightfully so) the approach Adidas seems to be taking is the logical one. At least from my perspective of being very familiar with it. The largest variety in Adidas gold GT gear seems to be going to our own bookstore. And that would logically be where you’d want it as a manufacturer, as the GT fans wanting gold the most would be the ones attending games, as well as your own students (even though most of our students and athletes wear blue, at least during the week). Gold is a risky color, so it being primarily where the majority of the people seeking it are is a good strategy. If the sell through on gold outpaces demand in that retail channel, and then continues to do so, I would/will expect it to continue to increase in quantity and variety.
When you have a historically poor seller (GT gear), and your are making it in a historically low selling/low demand color (gold), you’re doubling up on the risk. And you don’t make a bunch of it until you see the demand far outstrip the supply, and keep doing that for a while. Especially not when you have a safe play of putting that gold GT logo on a navy item, that you’re probably already making a ton of, and that sells extremely well anyway.