Just out of curiosity, how much apparel do you buy a year, and where are you buying it? Because as we’ve seen, gold is available. At least as much as other gold schools. And how this works is...Adidas will only make it IF the retail accounts(Dicks SG, Barnes and Noble, fanatics, etc) are asking for it, i.e, it has to be selling for them. It’s no different than me as an Adidas account holder. I can literally call up, and if I request a large enough quantity to make it worth their time, they will make me any apparel item I ask for in any color I ask for. That’s how certain retailers will have “limited editions”. But again, it’s all about numbers for not only Adidas, but me as a buyer. If I want a specific tint pink shirt, cause I think I can sell “some”, but when I ask Adidas what i have to order to get that item, and they tell me 20,000 units...I have to decide if there’s that much demand. My numbers would show it’s not, and Adidas isn’t going to make them and eat the ones I can’t sell. So...that garment doesn’t get made.
This is why I keep saying that we have to buy gold when we see it. Dicks SG and fanatics.com (and all the sister sites) aren’t going to order gold if they don’t see sell thru or demand. And those two move the vast majority of all collegiate gear. And that’s who the apparel companies answer to...if they aren’t ordering it/asking for it, it’s not getting made. Period. That’s how it works. It’s well thru numbers. Again, we have to continually show that we want all the gold gear we can get our hands on. But if the largest accounts aren’t ordering it (Dicks and Fanatics stock more blue gear for GT for a reason), it’s simply not going to get made in high numbers. Our bookstore is getting the majority of gold gear, because the relatively small number of avid GT fans that attend games (and that group is really the only ones that care about gold specific GT gear) shop there on gameday.
It’s all really simple. Our AA cannot force Adidas to make gear they don’t have buyers (wholesale accounts...Dicks, Fanatics) for, unless the AA is going to guarantee to purchase that stock and distribute it themselves. Adidas can’t make the largest retailers take it if they aren’t ordering it. And for almost every blue Adidas GT thing fanatics carried this past season, Adidas made a gold equivalent. Yet fanatics carried little of the gold versions. There’s a reason for that.
This is so simple of a concept that I don’t understand how people have trouble with it. Maybe I get it because I do this as an almost everyday task.