When you walk into the bookstore (and it's been like this for at least 5 years), and you can't find a single men's size shirt in the store that is gold, and yet the store is full of kids and women's clothing in gold, then either all the men's gold clothes sold out, or they never stocked any to begin with. So how do you KNOW that the reason there is lots of blue is because that's what people want. I don't want blue, and I haven't bought anything from the bookstore in at least 10 years because of that. Put gold on the shelves, and I guarantee you it will sell.