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You may be right about the fanatics. I went to Northpoint Mall to buy a Tech ball cap and they didn't have any. No demand.
But ... the AJC clearly covers Tech. How much would it hurt to try and have cordial relations? Tech is hugely important to the region and sometimes it helps to reinforce that. Not to mention a decent population of Tech alumni. Rent a steakhouse, invite a bunch of a Tech alumni and talk football, and throw a bone to Ken, Jeff and Mark. Total cost is $1-2k. That's a great start to a booster club.
And re Jeff Schultz, I would've called him up and asked, "wtf?". I do for you and you don't do for me? He'll get it or he won't.
I was in Luziana many years ago attending a shindig. A big shindig. And it was made very clear that invites are for friends. And friends support us. And if you don't support us, we'll ... don't come back.
Or Tennessee. Back when I lived in Knoxville, it was not uncommon to go shopping and see the Vols at the Mall, downtown, or other events building goodwill. Lots and lots of outreach.
Wishful thinking maybe.
These are all things our AD should be doing. The HC has too much on his plate to be wooing the media outside of interview sessions. And again, I'm not sure how much it will help. Sure, the AJC "covers" GT. We get KS, sometimes Roberson, and MB or JS when they have an axe to grind. KS is the only one who even tries to do a good job for GT. Conversely, take a gander at "dwagnation" one day. uga gets 5x the articles and positive spin on all of them. We have a media problem, but we had it long before CPJ came to town, and we'd have that same media problem if Mark Richt was our coach.
As for good will outings, our SA's are very active in that regard. It just never gets publicized.