Problem is NIL deals aren’t “with” the schools. They are between a player and a business using their name, image, or likeness.
Except we all know that they are not. They are between a collective and a player. And we also know that schools now have a pool of up to $20M to use to play all athletes.
While we no doubt essentially have pay-for-play now, the collectives remain third parties at this time and an athlete’s contract is between the collective and themselves, not the school. Exactly how much influence a head coach has over the deals is debatable. One reason Cosh was brought in is to help manage this going forward.
The House settlement could go into effect as early as next April, with true revenue-sharing occurring as early as July for the 2025 season. This will bring NIL into the schools. The $20M/school number is an average computed from the 22% revenue cap for FBS schools. Not every school will have this amount, and some may have more.
One of the other aspects of the settlement is an attempt to rein in the wild west nature of things as they stand now – there will be an centralized NIL clearinghouse where deals will be recorded, and some sort of designated enforcement agency to address concerns over tampering and pay-for-play. Personally, I don’t see how enforcement would work, but it’s part of the settlement. Bear in mind that while it's the NCAA's settlement, it's the member schools who are signing up to it.