It's a combination of things. We threaten more vertically, so we tend not to have a lot of short passes which pad completion percentages.
That being said, we usually DO have a short/medium guy on passing combinations, but our QBs don't always see them. That goes to less time practicing the passing game, or maybe ineffective teaching of secondary diagnosing.
In 2012, we clearly made a conscious effort to tailor our passing game more to Tevin's strengths and weaknesses...more routes designed to break short, or at least more routes with that option. Tevin got pretty good at reading secondaries, all things considered, and he had good chemistry with a few guys; Orwin being one.
Vad has a good downfield arm and isn't as great at reading secondaries, so we ran fewer plays with multiple options for receivers and more "look at X" type plays. I thought this approach suited him well but he was handicapped by having only one WR willing and able to consistently fight for the ball. He was also a little tentative about just letting it rip, IMO, a la Nesbitt. Whether that was his lack of confidence in his WRs or what, I don't know.
Our passing game needs to be more *efficient* than it was in 2013. The coaches need to come up with an approach that suits JT, the WRs, and the O-line, and those guys need to execute. All easier said than done.
We can have a good, efficient, passing game at 45%. I don't think we did this year