Not gonna get in an argument about why he's doing what he's doing, but for a staff trying to change the perception of GT with recruits, and since GT and "Russell" have been synonymous for decades, it stands to reason that GT would promote one of our a partnership with one of the "coolest" brands right now. BTW, not sure if you're caught up with pop culture, but Adidas is THE hottest sportswear brand at the moment:
https://www.msn.com/en-us/money/com...e-enough-sportswear-to-meet-demand/ar-AAAQQPP
It's not about promoting Adidas as much as it's about promoting GT athletics. Being partners with one of the biggest and "hottest" sportswear brands is nothing but good for GT.