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Unlike some I never saw being in Atlanta as some huge advantage for NIL - to me that was always a mirage.
It isn't companies providing most of this money. It is rich alum and fans.
Large companies are not going to be big spenders in NIL because it does not make sense for them to. They usually have large footprints so paying a large sum of money to a college athlete doesn't make sense when it may turn on one fanbase but turn off another. So big national or international companies have to incentive to do NIL deals and aren't set up to approve them easily anyways.
Smaller, local companies would be more likely but still the big issue with the 'big money' deals that are getting most of the press is they have really nothing to do with NIL. They are simply pay for play schemes being run by rich fans and alumni. Mandel is correct that most of the NIL deals are not big money deals, but it is the big money deals that have nothing to do with NIL that are spending most of the money and getting all the coverage.
It isn't companies providing most of this money. It is rich alum and fans.
Large companies are not going to be big spenders in NIL because it does not make sense for them to. They usually have large footprints so paying a large sum of money to a college athlete doesn't make sense when it may turn on one fanbase but turn off another. So big national or international companies have to incentive to do NIL deals and aren't set up to approve them easily anyways.
Smaller, local companies would be more likely but still the big issue with the 'big money' deals that are getting most of the press is they have really nothing to do with NIL. They are simply pay for play schemes being run by rich fans and alumni. Mandel is correct that most of the NIL deals are not big money deals, but it is the big money deals that have nothing to do with NIL that are spending most of the money and getting all the coverage.