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I'm probably not as wealthy as others on this board, but even if there were 20 pieces of apparel available tonight, I would wait until Fan Day when I could get it 25% off or use the Adidas discount after it's available on their site.
So this is an interesting perspective I have not really thought through. I suppose there is a line of thought that GT is looking to sell out stock, ignorant of margin, as opposed to a slower sell out of the original run and believes that waiting to launch when coupons go live helps.
I hope this isn’t the case, but would be interested in hearing from the group of people who may see merit in waiting for that approach.
I don’t have a retail background so can’t speak to specifics about brand launches but do think I have a fairly evolved understanding of business and sales/marketing in other industries and do not see that as being a worthwhile maneuver in the industries I’m more familiar with.
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