It will be interesting to see how the "mercenary" mentality plays out in college football. Kids who have NFL potential, that were paid to leave their school and play elsewhere, what kind of loyalty do they really have to a team they've been with for a year? They've already been paid to play that year, so do they really want to risk injury and NFL money to play in a meaningless bowl game with guys they barely know?
Look at QB Sam Hartman. By all reports, he's a high character guy who was adored by his teammates at Wake Forest. Notre Dame famously paid him (a reported) $1million+ to play for them this season. He opted out of playing at the Sun Bowl but still showed up and watched from the sidelines.
1. If the administration is telling kids all the games matter, but the system shows the kids that that games really don't matter, kids are smart enough assess if bowl games are worth risking their professional futures. Guys like Caleb Williams, Sam Hartman, Keon Coleman who all made "business decisions" to go to their current schools are probably more likely to make a "business decision" whether meaningless bowl games are worth playing for schools they really don't have ties to. Those guys, as well as a many others, decided that it wasn't in their best interest to play so they didn't...and they are 100% right in whatever they decide to do.
2. Kids opting out of playing is just the beginning of the fallout and the impact of the current system. At some point, kids will get smart and realize you can't have bowl games if there's no one to play in them. It would not surprise me at all to see entire teams asking to get paid to play in bowl games...and maybe even asking networks to pay the players as well. Before anyone says "You can't pay to play", realize that NIL is about marketing opportunities. If Pop Tart or some mortgage company wants a kid to put their company's patch on a player's jersey, or have their logo splashed behind a player at pressers, they'll have to start paying the kids for that opportunity.
3. ESPN chastising FSU players (or any player) for opting out of a meaningless bowl game is rich. Given that ESPN talking heads lobbied for weeks to essentially lock out FSU for an SEC team, well, you can't have it both ways.