This is exactly what we should be doing. But it requires anyone at GTAA to have half a brain when it comes to marketing and branding.
No problem with alternates and the occasional use of Navy as an alternate, but the general public should always think of white and gold when they think of Georgia Tech.
Navy jerseys should be limited to a once a year alternate. Always with white pants, white numbers and gold hat (1990 and 2006 ACCCG template). Blue pants should never happen.
And for God's sake can we please fix our media package that we provide to ESPN and the other Media Partners??? Why are we using blue as our primary color for scoring and logos? There is somebody at GTAA making that decision. Gold should be used for all of our branding. White logo on gold for the primary, gold logo on white for the alternate.
Primary
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Alternate
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NEVER (for media branding purposes - disregard wrong shade of gold)
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There aren't a whole lot of positives since Tech gold was announced, but while you weren't looking the actual school adopted the same colors as the AA. All those yellows and blacks in our institutional commercials will go away, so that's definitely a positive.
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