If you're interested in the actual numbers, here's a
good site that lists every school's contract that is public.
In summary, the Russell deal runs through 2017-18 and includes $1.3 million in equipment and apparel each year plus $900k in cash (increases to $950k for final two years. That cash figure is important to the budget, given the department's well-documented tight finances.
Things that I have a hard time believing:
-- We can get the same deal with another apparel company. It's comparing apples to oranges as newer deals are bigger, but take a look at UVA -- they get $1.575 million in gear (for a larger athletic program) and only $200k in cash.
-- We'd make up the money with sales. Our fan base is not going magically increase with a new deal, and folks that balk at buying tickets are going to suddenly drop serious money on (not cheap) apparel?
-- GT can raise the money to get out of the deal. There are plenty of worthwhile areas that are already underfunded, doubt there's much interest among those who can move the needle to address the Russell deal. Not meaning to put anyone down, but this is a message board issue.
Is it a problem in recruiting? Yes, but the degree varies. Shoe companies are influential in basketball via their proxies (see RCJr transfer). In other sports, there are definitely kids where it will matter, but the aspect of getting a lot of free stuff often trumps the brand. It's a misnomer to say that the kids only get Russell stuff. There are various opportunities to receive gifts during tournaments, championships and events, etc. For example, the ACC Championship game gives out UA apparel to both teams.
The good news is there's more competition in the marketplace. If the football program continues to raise its profile, GT will be a good position to receive competitive bids when the Russell deal is up.
Personally, I prefer Nike apparel and have a good bit of GT stuff. It's out there and not hard to purchase. Switching to them wouldn't suddenly make me buy more. Russell has definitely improved their selection and quality in recent years.