Jolly Good Fellow
Just going off of what I could find about their apparel sales and their average attendance for football games. Couldn't find really up to date info but from what I found our sales weren't too far behind theirs. I understand we aren't a huge school, but in Atlanta and pairing that with a good football program and an improving basketball program (both with good history) I think we could reasonably expect a deal close to theirs.
The numbers I am hearing so far are good. I think it's better to keep them under wraps for now but I believe we will be happy with what the final terms are. (Don't forget about the "incubator" aspect as well).