On offense, run. A lot. If they shut down Run A, have a Run B response that counters their approach to Run A.
Use motion often to figure out coverages. Have audibles ready to go to take a chance against Man coverage with play action — Gibson is not gonna pick apart a zone consistently, so go for high-upside plays against Man. Keep lots of guys in to protect on these pass plays; it’s okay to send only 3 or even 2 guys out on a pass play.
When I say high-upside, I don’t just mean long bombs. Get McCollum some short outs, some whips, some isolation option routes, provided you’ve got someone occupying the attention of the safety(s). Hope he breaks one. Chunk it up to Carter if you’re within 30 yards of the end zone sometimes.
Different looks up front than you’ve given previously. Some unbalanced lines?