Yeah, this is going to sound a-holey of me, but it boils down to the fact that fans and donors are a combination of arrogant and ignorant.
Ignorant because they don't really know what they're talking about. 99% of fans don't really understand college football to any appreciable degree. I consider myself more knowledgeable than most (lol, although who doesn't?) and I know enough to know that I only understand college football xs and os well enough to describe it, but not well enough to coach it. Hell, I can barely coach it at the high school level
The bigger problem is the arrogance. Fans at schools like kansas, and yukon, and frankly Georgia Tech think that they're one great recruiter away from recruiting like Georgia and Clemson. They're not. The reason these schools are in the position they are in is because they are not Clemson or Georgia, and their school is not willing to do what it takes to be Clemson or georgia.
Kansas hired landslie uphold instead of Lane kiffin or Lincoln Riley because they're Kansas and they're going to stay kansas.
Once in a blue moons Blue Moon it works out, but the 51% play is to hire a guy with a schematic advantage because realistically you are who you are recruiting wise. You can be at the top of your bracket or the bottom of your bracket depending upon your coach and his recruiting skills, but you're going to stay in your bracket.
Fans never believe that though, and honestly they never will. Matt Campbell happens just often enough to skew people's expectations of what is possible and reasonable.
That's the reason the bad hatter goes to Lawrence and suddenly sucks. That's the reason Jeff Collins is going to be blah at Georgia tech.
Apologies for the rant and the typos, I'm using speech to text while I'm driving around on Monday morning trying to motivate to go into the office cuz my 55-year-old boss thinks it's important for all of us to be in a building so we can all sit in our offices and work on our computers and never talk to each other.