There is no magic bullet or easy answer. WHen I was at the Coast Guard Academy, we had a bunch of cadets with no real interest in athletics other than that we were forced to participate in at least two sports/activities a year. (mostly intramural participation) The CGA used the games to help build esprit de corps by encouraging everyone to attend and incentivizing attendance through the social aspects of it. Now, I know this is not a cookie cutter answer, and the Academy is a vastly different environment than GT, but that doesn't mean we don't make the effort. Too often we simply say we have 'too many internationals,' or 'too many who simply don't care about sports.'In reality, we have a lot who have never been exposed to them. Student athlete ambassadors who intentionally seek out interactions with non-"sporty" students could go a long way in bridging the gap. I don't pretend to have the answer, but that doesn't negate the problem staring us right in the face.