For Georgia Tech basketball coach Josh Pastner and his staff, simply being visible to recruits at the multitude of AAU tournaments that they attended this summer wasn’t enough. And not even wearing a polo with the “GT” logo was sufficient.
“We had to wear Georgia Tech, nothing but,” he said. “But it had to have the whole word spelled out – ‘Georgia Tech basketball’ – and it had to be big. I wanted us to be a walking billboard.”
The immediate impact of Pastner’s marketing efforts won’t be known until this November, and probably not fully felt for a couple more years. But it apparently helped.
“Everybody talks about how visible he is,” said Norm Parker, director of the powerful Georgia Stars AAU team.