Yeah, I too wondered why there was such assurance that this data was wrong. I would love to hear something definitive one way or another. I have no direct knowledge myself so I must rely on reputable sources.
I don't think their numbers are based in anything. They get references since they are the only ones putting out any numbers. Sportswriters are gullible for things like this. Think back to all of the made up numbers that were quoted by sportswriters during the realignment "rumors." Heck, the numbers sportswriters quoted for Texas A&M NIL came from an Oklahoma message board.
I don’t have definitive information that it’s wrong. I doubt it heavily because I looked at it early on, and it didn’t agree with some players where I had heard NIL information.
The NIL market is so immature at this point that I do think valuations like On3's will be influential in setting the market, especially if their valuations will be a data point NIL agents (LOL) use when seeking out the best deal. Whether the numbers are based in reality or speculation is a moot point if they influence the market.
If it took even a quarter of the effort I think it would to put together a halfway researched NIL list, it would cost On3 a bunch of money, and they’d be charging for the list.
I clicked a link once to a team I had recently seen play. The numbers didn't make any sense. I am fairly certain they built some kind of model using their recruiting data and some other stuff unrelated to any claimed figures by any involved party.
They are trying to approximate a "market value" and don't appear to do that well at all.
The thing to do is to discard the source.
Do you work for On3? Don't use their data. It isn't accurate.
Sounds to me like lottery winners that win millions of dollars and don't know how to handle it. Treat yourself to a new house, a new Porsche, give some away to your friends. Then you realize you have to pay taxes...Not sure what thread to put this in. Mods, feel free to move to a different thread if there's a better one....
Just spoke to a friend whose nephew is a one & done this year. he's expected to go in the lottery by most mocks. We were talking about how NIL has reduced the stress of lining up an agent and talking to potential sponsors between declaring for draft and draft day. (He already has an agent and has several NIL sponsors he signed with a year ago) Then she surprised me with this "I hate NIL. [My nephew] is making insane amounts of money and he isn't old enough to know how to handle that. I know they need to share the wealth with the players, but if they don't have good guidance from parents, it's going to lead to a tragedy." (I'm paraphrasing, but that's close to verbatim)
We talked for a while. She told me some hair-raising stories about what some of his teammates have done with their money and the culture it is producing. (In her nephew's case, all the money goes into a trust and the trustee is not a family member or friend.) She also said it is well known that most of the top kids in the P5 are making more than their coaches are. The kids all know each other from AAU ball and they talk. I told her I had heard Bacot was north of a million. She laughed and said she knows at least 20 freshmen who are well into the 7 figures. (I can't verify anything she said about figures, but I've known her for a long time and she's not a big talker and I don't think she's exaggerating.)
It's a different world out there.
No, the thing to do is create your own competing service. Chock full of made up numbers and rankings. Judt be sure to highly rate places that have big fanba$e$.
