The second is to be more inviting and open and media friendly to the press than we've ever been before. Sure seems to me like our coaches are doing that as well. And it seems to be working in that we appear to be getting more positive press than I can ever remember that wasn't just due to winning.
This is a sword that cuts both ways and that's why so many coaches are reluctant to get too chummy.
We are trying to be more "inviting and open" with the media. And we have succeeded (I think) so far.
But we haven't played a game yet with the new staff. What if we establish a precedent for open access for the media and the team falls flat on its face (but Heaven forfend) or a major scandal (Heaven forfend on steroids) develops? Then, all of a sudden, all that media attention and the access given to media types can become a major distraction for the program.
As long as a team is winning, media access is not a problem. When a team has trouble on or off the field, media access will either be suddenly restricted or the reception is different because there won't be much choice and the media will react accordingly ("What has Tech got to hide?" or "Collins treated me mean! He'll pay for that!"). Then it becomes a much more difficult task to be "inviting and open" as time goes on;
the lack of previous openness becomes the story. Hence the reason why most coaches aren't as welcoming as Coach has been recently. And hence the reason why I predict that that will change.
Of course, if you have a coach like Paul, who absolutely refused to suffer fools at all, dealing with the media becomes harder; there's a sizable collection of fools in that group. Coach is a bit more warm and fuzzy so far. If we do better then predicted this season and, especially, in 2020 (sudden feeling of impending doom) then we'll be just hunky dory.