18) We are at 85 Million on the way to 125M for the AI working on building the new EDGE Building remodels (TStan was here in 1981 when we opened the original Edge Building, TStan says it was a boon to recruiting then and the need now is similar)
19) TStan said he thinks we did well starting with fundraising for the first 14/15 months but now knows we have tapped the obvious big pockets and knows we have to double down to finish out the fundraising. Called it 1st down on the 15 and need to punch it in. He tied in a call out for phase 2 of Russ Chandler improvements (approved by BoR and putting together the funding package now).
Caveat I am not a branding or marketing person, so I'm not swimming in my lane. But think about the 404 hat thing and some of the other cool stuff we do. Who here gets those Alexander-Tharpe Fund stickers? Who has ever put one on their car? I have suggested quite a few times coming up with something more catchy like IPTAY. I suggested GOLD as one example (Gift Of Loyalty Donation). Come up with whatever you want. Now that we have apparently done very well with larger donors, its time to figure out how to get 10,000 new people to give $100/year. I recently suggested a one-time sticker for whoever gives by the end of their fiscal year June 30th. Come up with some cool #404Takeover or #GoldBlooded or #biGTime sticker or something. Its a pretty small cost to order 10,000 stickers like that. Point is to come up with something to get new blood in the water, especially since some of the younger folks may not have been able to give $404. I don't know what the right answer is, but I think how the AT Fund is branded and marketed needs a makeover...I just feel it in my gut if they had something more catchy and up to date, more people would jump in.
