katlong
Jolly Good Fellow
- Messages
- 467
- Location
- Kennesaw, GA
I guess if you squint and hold your tongue just right...I've worked around designers my entire life...they always have a design rationale that backs up whatever design they are pushing, but more often than not, it is written AFTER they actually come up with something they like (I've actually written a few myself even though I'm not a designer)...to sell the client on why it is perfect. I mean, really, who wouldn't go "oh, you used our tower - great. We like that one, then because it has special meaning" - at least that is the thought. I find it a bit of a stretch, and I'm all about cool traditions and meaning behind design. Oh, they don't say it is the tower, they say "The iconic Tech Tower letters" I think it is half the tower, horizontally.Those wedges / spikes / stingers in the font ARE the Tech Tower, no? Representative of the tower at a horizontal angle?
But, whatever. It's fine. I'm happy they are being consistent and projecting a new look/color/rules. Not complaining!
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