Major Branding Announcement: New Tech Gold

[stech81]

I'm going to need to see the gold with a woman in a bikini with the right shade of gold on the bikini .If you can't find the right shade of gold white or blue will do, thanks.

 

[Supersizethatorder-mutt]

For all of those who complain about blue being "added"...this is an article from 1891

View attachment 3482

And what century was that printed in? As is stated in the link, blue is a SECONDARY color. It should NEVER be prominent in any use of the GT logo, hence no solid blue background. Sorry, that's my opinion, and I am sticking to it.

 

[Supersizethatorder-mutt]

If that beautiful turf and freshly painted end zone doesn’t get you fired up, I don’t know what will.

Agree as long as the grass around the logo is kept green and not that butt-ugly blue from last year.

 

[JacketFromUGA]

And what century was that printed in? As is stated in the link, blue is a SECONDARY color. It should NEVER be prominent in any use of the GT logo, hence no solid blue background. Sorry, that's my opinion, and I am sticking to it.

You were the 12th tech student in 1891 who wasn't quoted in that decision weren't you?

 

[SidewalkJacket]

Agree as long as the grass around the logo is kept green and not that butt-ugly blue from last year.

what are you gonna do we come out in essentially this with adidas logo...?

 

[Ibeeballin]

FYI, it’s 30% online. I have to go back to the bookstore so they can honor that price

 

[JacketFromUGA]

FYI, it’s 30% online. I have to go back to the bookstore so they can honor that price

well dang I should order one

 

[Supersizethatorder-mutt]

what are you gonna do we come out in essentially this with adidas logo...?

View attachment 3498

Based on what I read in the link, that will never happen. And if it did, I am pretty sure I would not be alone in voicing my displeasure.

 

[Deleted member 2897]

You can buy an XL on the bookstore website

Thanks! Picked 1 up and a few other goodies as well. I might have to open a new checking account just for new Adidas Georgia Tech gear.

 

[Supersizethatorder-mutt]

Thanks! Picked 1 up and a few other goodies as well. I might have to open a new checking account just for new Adidas Georgia Tech gear.

Were they well-stocked? They are supposed to have gear on sale at or near the stadium tonight. I sure hope they made enough to make it through one day of sales. Any other gear besides the shirts?

 

[GTpdm]

Tech Gold = Pantone 4515C (C:13 M:19 Y:62 K:28 | R:179 G:163 B:105)

Tech Gold (Metallic) = Pantone 8383C

Blue = Pantone 540C (C:100 M:57 Y:12 K:66 | R:0 G:48 B:87)

White = White (RGB: 255/255/255)

Time to update the site template!

Dammit! I just realized that this makes my avatar officially The Wrong Shade Of Gold !!

Time to re-calibrate my fractal generator, I guess...

 

[Deleted member 2897]

Were they well-stocked? They are supposed to have gear on sale at or near the stadium tonight. I sure hope they made enough to make it through one day of sales. Any other gear besides the shirts?

I ordered online. They had quite a few things. I live a couple states away, and don't have plans to be in Atlanta anytime soon...

 

[JacketFromUGA]

Thanks! Picked 1 up and a few other goodies as well. I might have to open a new checking account just for new Adidas Georgia Tech gear.

yea I'm hoping they eventually have some GT ultra boosts but my bank account is hoping they don't.

 

[Whiskey_Clear]

Wrong shade of navy!!!!




I approve. And I can’t wait to see @Supersizethatorder-mutt blow his lid when they roll out an alternate uni this year with navy jersey, white pants, flat navy helmet, with white GT outlined in gold

 

[Supersizethatorder-mutt]

Wrong shade of navy!!!!




I approve. And I can’t wait to see @Supersizethatorder-mutt blow his lid when they roll out an alternate uni this year with navy jersey, white pants, flat navy helmet, with white GT outlined in gold

Based on what was said in the article, I don't think you will ever see that, and if you do, I can assure you my voice of dissent won't be the only one.

 

[Deleted member 2897]

Based on what was said in the article, I don't think you will ever see that, and if you do, I can assure you my voice of dissent won't be the only one.

Well it could be worse. You could have what Nike came up with when they researched Georgie's long illustrious history and helped them through a rebranding effort.

 

[Supersizethatorder-mutt]

But that is appropriate. LOL

 

[katlong]

I like 98% of this. Good job GTAA. As others mentioned, I care more about consistency than whatever it is on its own. Good start.

On the 2%, I like the idea of the Tech Tower font. Only minor gripe would be those 45 degree marks in the letters G, R, H, etc. Are those actually part of the Tech Tower font? I could be off on that. I'm not a marketing guy... just seems like a little bit of overthinking.

And am I the only one that shivered just a wee bit when looking at the woodmarks?

View attachment 3496

It's not part of the tower font currently - it's a modern take on it...

 

[Ibeeballin]

It's not part of the tower font currently - it's a modern take on it...View attachment 3499

The bookstore lady said that is a stinger on the G, R, H

 

[TheSilasSonRising]

It's not part of the tower font currently - it's a modern take on it...View attachment 3499

Those wedges / spikes / stingers in the font ARE the Tech Tower, no? Representative of the tower at a horizontal angle?

Hope the end zones lettering colors stay as in this photo - no blue.