Wright is more athletic, Cole is more game-ready as freshmen. Neither are at a level to play against ACC competition yet. I think a couple of years will improve Wright's basketball knowledge and Cole will settle into his role, whatever that becomes. Haywood is playing exactly like a good but not elite freshman would be expected to play (when he was healthy). At first, Haywood was hesitant to take anything but a wide-open shot (as I would expect a freshman to do). He also struggled on defense. Once he gained some confidence, his whole game improved. Then he got hurt. We'll see next year.
I think all three have to potential to be ACC-caliber players. I think Haywood will become a starter and Wright could develop into one. Cole seems like another glue guy: a big body that can come off the bench and play the stretch-4. All three could turn out to be starters, and all three could be bench players. We'll have to wait and see. But I wouldn't rule any of them out based on what I've seen of them as a true freshman.