Thinking of this even more, I worry that we are trying too hard in the wrong areas sometimes. Yes, putting a winning product on the field will be beneficial, but I don't think it will have nearly as big an impact as we are expecting. In terms of market, the southeast is at saturation point for CFB. Every sports fan that follows CFB already has "their" team, so unlike Atlanta United, we aren't drawing "new" fans to the games, but rather aiming to pull other fans away from their current teams to ours. That's a much taller task. We can hope that transfers to the area from outside of the SEC/B1G markets (loyal fanbases) may end up opting in to attending GT games, but even if they do, it still doesn't solve the problem. We not only need fans, we need donors. We need people who not only attend and cheer, but who will give yearly to the program. The modern evolution of STEM schools no longer really emphasizes the total student experience to include sports the way it was done decades ago, so a lot of our students 'get out' and head off to their careers without ever having attended a single game here. It's why we see such a disparity between the giving to the school vs the GTAA. They are giving to what matters most to them. I don't know what the answer to this is, but somewhere along the line we need to ask some hard questions and get very real about our expectations and how they line up with the current landscape of college football.