I have pointed this out many times in the past: GT(the school) cannot by regulation provide any more funding to the athletic program. Regulations in Georgia limit P5 programs so that the school and/or student fees can only provide 10% of the athletic budget. GT provides close to 10%. The last time I looked, the mutt school provided much, much less than 10% of their athletic budget.
GT fans cannot look to the school to pay for football. If GT fans want football and the athletic department to have more funding, then they have to buy more tickets, buy more merchandise, and donate more. The mutts received about $15 million more in conference media money. However, their revenue was $89 million more than GT. The school and student fees at the mutts was $3.5 million, while it was $8.2 million at GT. That means that in areas that the fans are responsible for, the mutts pulled in about $79 million more. They get $25 million more in ticket sales, $40 million more in contributions, and about $20 million more in merchandise. Tech gets about $6 million more in the "other" category which includes things such as endowment payments.
We complain a lot about the $15 million difference for SEC money, but that is a small portion of the revenue difference. The school cannot pick up the slack legally. GT fans need to provide $79 million more per year before we complain about SEC money.