I have a hard time finding total viewership numbers or seasonal average across all p5 or such, but I’m skeptical of the “never been better” story - the title game this year, for instance, was still down, with fewer viewers than any but one championship game from the 2010s.
https://www.statista.com/statistics/244245/average-conference-tv-viewership-ncaa-football/
https://espnpressroom.com/us/press-...llege-football-playoff-and-new-years-six/amp/ - “record” but if you look at the specific claims, lots of “best in six years” type of hedging.
Sounds like things have ticked a bit back up again the last couple of years, but since the early 2010s you realign, you add a playoff, and you do 25M for your title game - which has shrank, if anything, compared to stuff going back to 1993, and you’re better than ever?
“They know what they’re doing” is what people have said about the leadership of countless companies or industries stagnating and declining through the years.