I'm not sure they would increase revenue "dramatically" .. I think it's probably more of a promotion to encourage attendance. By far, the best way to increase revenue is ... donors, season ticket sales, and merchandising. It drops offer significantly after that. Of the 25,000 or so season ticket holders, probably about 1750 drive 50% of the donation base. If TStan got them to increase their donations by 20% and got the rest of the base to contribute $100 each ... THAT would be change things. I might have to do some calculations this morning ...