bama, fsu, mia who else? tosu and oregon? Boise's probably done it multiple times.It's been done 5 times since 2000, (2000, 2006, 2008, 2009, 2014, 2016), but your point remains.
SimpleGT
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Good points GTJacket. It also makes me wonder whether there is some understanding that Adidas will offer GT students internship or co-op opportunities.
We've had "branding issues" for decades. Perhaps the money give-back, so to speak, is us paying them to fix those issues. I'm totally ok with that, if so. It's time for us to get dragged into 2018 instead of languishing in the early 90's.
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I believe this opinion lacks perspective and context on the bubble that has burst in apparel deals. I think the most important measuring sticks are in the last 3 months and going forward. I just tried to Google newly signed Adidas contracts, and all I could come up with around the end of the year was USF - our contract was higher in both money and apparel. I guess we will see going forward - but the value of apparel contracts has collapsed into a super massive black hole recently. Under Armour's business completely tanked to the point they missed earnings estimates, laid off tons of people, and had their debt downgraded to Baa3 - which I believe is only 1 step above what analysts call Junk.
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It's been done 5 times since 2000, (2000, 2006, 2008, 2009, 2014, 2016), but your point remains.
OK. I misread your post. I thought you said we had only won 9+ games in a season 3 times since 2000. As for 9 in a row, I would imagine that few schools have hit that mark in back to back years.
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For all I am glad we are with someone besides Russell, I don't think switching to Adidas is going to fix our branding issues, and I don't think Adidas will be the ones to fix it. Instead, I see the new contract as a first step by the GTAA to fix our branding issues. Adidas can be a contributor, but unless the GTAA drives the change, our brand will continue to suffer. Switching to Adidas is a step in the right direction, but, IMO, they are neither the solution or the people to solve our problems.
GTFLETCH
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August 25 2017... After Georgia Tech signed with Adidas... 10-Year, $160 Million Apparel Contract... Louisville's deal with Adidas at $16 million a year is $7 million more than any other apparel deal for an ACC school.
Also Rutgers signed with Adidas Feb 2017...I do think are deal is better than theres.. which is a 6year 11M (10M in product 1M in marketing dollars)
Link
http://www.nj.com/rutgersfootball/i...he_financial_details_of_rutgers_adidas_d.html
Well for all those who said that we need a new deal bcuz we lost recruits for being with RA, it is time to see those 4 and 5 stars flood in as losing over 700K is going to be hard to over come (basically we will need to new football fundraising initiative reach their goal plus cover the 700K loss)
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Ibeeballin
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http://www.nj.com/rutgersfootball/i...he_financial_details_of_rutgers_adidas_d.html
Looks like we are viewed just a bit better than Rutgers
Looks like we are viewed just a bit better than Rutgers
jgtengineer
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We also know that Louisville is a huge basketball draw, enough so that they wanted people going to Louisville. They also have a recent heisman winner wearing adidas.
We are in agreement. You articulated my thoughts significantly more eloquently than I did.
Wait, are you in my brain? Seriously though, I vaguely recall a bit about them partnering with us on some innovation initiatives here in the city. Stuff like that will go a long way to showing the folks on our side what actual marketing in 2018 looks like.
It'll certainly be a big upgrade over what we've probably been used to. Like going from riding one of those old-timey bicycles with the one huge wheel to riding a Ducati.
ETA: On the Lville deal, I recall adidas was outfitting all their sports whereas ours is fball/bball only? First is that right? Second, does that impact the $$ numbers?
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We are in agreement. You articulated my thoughts significantly more eloquently than I did.
Seriously though, I vaguely recall a bit about them partnering with us on some innovation initiatives here in the city. Stuff like that will go a long way to showing the folks on our side what actual marketing in 2018 looks like.
It'll certainly be a big upgrade over what we've probably been used to. Like going from riding one of those old-timey bicycles with the one huge wheel to riding a Ducati.
ETA: On the Lville deal, I recall adidas was outfitting all their sports whereas ours is fball/bball only? First is that right? Second, does that impact the $$ numbers?
What other sports would UL have that would dictate that kind of revenue difference? I don't think Golf, Baseball, and the Olympic Sports would generate that much of a financial impact.
Agreed on all else, and no, I am not in your brain.
What other sports would UL have that would dictate that kind of revenue difference? I don't think Golf, Baseball, and the Olympic Sports would generate that much of a financial impact.
Agreed on all else, and no, I am not in your brain.
*gasp* That's exactly what I was thinking!
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Well technically Louisville's deal was finalized then. Our Russell deal goes through next June. When we announced we were going with Adidas, no terms had been agreed to yet. Our terms are just now being finalized.
jgtengineer
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What other sports would UL have that would dictate that kind of revenue difference? I don't think Golf, Baseball, and the Olympic Sports would generate that much of a financial impact.
Agreed on all else, and no, I am not in your brain.
Do not underestimate the draw of basketball on shoe sales.
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Agreed, but isn't Adidas also our BBall supplier? Granted, ULs BBall brand is MUCH stronger than ours...
GTFLETCH
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So basically
We currently rank 11th out of 15th in Athletic Rev/Exp... just ahead of Wake Forest, BC, and NC State (NC State may have surpassed us)..
So while 700K doesn't seem like much, We need all the money we can get!
Here are the ACC rankings for total revenue and profit (July 1, 2014 until June 30, 2015):
Team
Notre Dame-----$121,260,381
Florida State-----$120,822,522
Louisville---------$104,325,207
Duke--------------$91,688,202
Virginia-----------$91,256,772
North Carolina--$89,128,256
Syracuse-----------$87,175,761
Clemson-----------$83,534,371
Virginia Tech-----$80,230,095
Miami--------------$77,724,833
Georgia Tech------$77,202,758
NC State------------$76,834,603
Boston College ---$69,300,736
Wake Forest-------$58,672,116
Link
https://www.nunesmagician.com/2016/...ofit-margin-in-the-acc-budget-earnings-orange
GTFLETCH
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Of those seven incentives, Tech has accomplished one of them (football ACC championship in 2009, since vacated) since 1998. If we win the ACC in football again, we will only get 500K taking us to 750K which is less than the 950K RA paid us this year! It would appear that we have been ripped off. I can here the ugag fans "Bunch of engineering nerds with zero business sense"