Find a way to solicit from the 5 out of 6 of us who aren't millionaires. We don't get buildings named after us, but, together, we can potentially fund an extra recruiter or "analyst" (or two).
I follow GT football more than the overwhelming majority of my alumnae classmates but I don't have a clue where/how to donate to the football program. Never have before but, hey, I had a good year.
So, a quick Google search for "GT (or GA Tech) football donation" forces me to read through a bunch of press releases about donating tickets to charity. Then I saw the "Tech Fund". Is that it? Need to buy seats? Rabbit hole.
After 7 links (and a scroll on my extra large font smartphone screen), I got to the Alexander Tharpe Fund. Is that it? Never heard of the dude, but it looks right. Still, I'm not 100% sure, so not likely to hit the "Give now" button. If that is it, then tell me. Clearly. Then, give me some drop down choices for an amount...like $20, $50, $100, $500 or "other". Don't make me type out a dollar amount unless I'm giving a chunk of change. I want to feel appreciated for my contribution of $20, not some embarrassment as I'm forced to type it out. Then, immediately after I select a $20 amount, ask me if I want to automatically continue that monthly thereafter. I might press yes.
Also, tell me if there's a way that I can direct my contribution to say... facilities? Or recruiting? If not, tell me. Probably not best for a small contribution to be directed by the donor, but hey, I'm interested in knowing because I'm already skeptical about where my $ is going. Or even if I'm on the right website.
Obviously, Tech has at least one search engine optimization guru that can make the donation link pop up quickly and be easily understood. And there's at least one other kid who knows how to design a website that maximizes revenue generation from small donors. If not, call Bernie.
That's my $.02
The other $19.98 went to the football program. I think.