I said that I wish they had announced it earlier. I don't believe that I am complaining exactly. The rules may have changed, but as of a few years ago the home team can only wear white if it is agreed to before the beginning of the season. (I just checked the 2021 rulebook and that is still the rule) If GT wants to have a whiteout and white jerseys, they need that in writing before the season begins. They would have asked or been negotiating with NIU for some time. Once again, not intended to be complaining, I just don't understand how it could be negotiated ahead of time and just now being made public.
JJ Green asked on Twitter that the fans wear white to a game a few years ago. I believe not many people knew about the request, and not many people wore white. This feels a lot like that rather than a coordinated marketing effort.