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Problem with 3rd down conversion percentage is that it doesn't measure 3-and-outs--it measures how well you do IF you get them to 3rd down in the first place. If they convert on 1st or 2nd down, they never show up there. Likewise, if they lose a fumble or throw a pick on first down, they don't show up either.IMO, this is spot-on ... tackles for loss, TO's and 3-and-outs.
There are some stats that get close to what you want, but there's a flaw in each one. For example, you can look at how often your opponents punt, but that doesn't show turnovers or failed 4th down conversions or end of half. Success rate (one of the columns here) shows a combo of holding the opponent to 3-and-out somehow, plus getting points for doing well on 1st and 2nd down.