I think the demographics of america is changing, and with it the viewing habits of the younger generation. I see the point of people questioning the value in spending 150$ on up, to go to a live college football game, compounded with all the traffic, and sometimes vial people you encounter.
There is a legit questioning of Why do this? Maybe if our team is good, and we have something we are going to play for. But the days of die-hards attending every single game with that much disposable income are fading fast.