"At the trial, plaintiff’s lawyers reportedly entered into evidence a Tweet sent Thursday by the Tech marketing department sent out Thursday that included a photo of football schedule cards featuring several Tech players, including quarterback Justin Thomas, wide receiver DeAndre Smelter and nose tackle Adam Gotsis.
The tweet asked businesses to send their addresses and the athletic department would send them schedule cards."
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"Tech is hardly the first school to use athletes’ likenesses in such a way, but had the misfortune of being held up as an example Friday (along with Kentucky, Oregon and Florida State, among others) in a trial closely followed by the college athletics industry. Much of the testimony during the trial in Oakland, Calif., has focused on the hundreds of millions of dollars in revenue received by the NCAA and its member conferences and schools and the degree to which college athletes are truly students and amateurs."
While I agree it's not much It's EXTREMELY poor timing you have to be aware of the climate. The NCAA is losing the case.
http://georgiatech.blog.ajc.com/2014/06/20/emmert-deems-tech-schedule-cards-inappropriate/