This is so dumb. My likeness was used on my schools schedule when I played. I thought it was awesome. I can guarantee not one person saw that schedule and came to a game because I was on it. Players see it as an honor. Lawyers using players to make money see it as an opportunity.
Proof to earlier comment.
You're also right that folks are just trying to make a buck whether it's a former player (ex. O’Bannon) or a lawyer.