The problem with the whole thing is enforcement.
People hoped that by dragging this thing out into the light we would at least see the shady dealings, problem is - it's as bad as it ever has been. Boosters are acting with impunity because you can't prove a coach called booster x and said go get me player y. So what is to ever stop booster x from calling player y regardless of portal standing. The whole thing is a joke with a bad punch line.
Problem is, there isn't really a good clear cut policy answer. I can't in good faith say that the players shouldn't be able to take money to play. Not with coaches making life changing money to stand on the sideline and be as committed as the hen to breakfast while the hog is getting thrown around on the field.
A fool and their money are soon parted, and I think we will see a few more years of this craziness, but hope it will settle as the market begins to see what happened to teams. Texas A&M is a prime example. They spent $3.3 M* in the 2021-2022 season for their football team to go 8-4 and finish 5th in the SEC. UT Austin spent just under $900K to go 5-7 to finish 7th in conference. At some point it doesn't actually matter. I am more worries for the effect this has on Basketball where buying a Lebron, Kobe, Jordan, Curry type can take over a game.
For what it is worth I like the approach we have taken, go build a team and rally $$ to try to keep your stars, but don't try to go build a team of kids all demanding the money. It isn't sustainable in the long run IMHO.
*Source:
https://www.si.com/college/tamu/news/aggies-athletes-4-million-nil-money-2021-aggies-football