New Toddcast - Adidas Edition

[CuseJacket]

This month's "Toddcast" answers fans questions about the adidas and Georgia Tech partnership, including:

• uniform designs and fan merchandise;
• standardization of Tech gold;
• benefits of Tech's proximity to the brand new state-of-the-art adidas footwear production facility, SPEEDFACTORY.

Link: Toddcast (38 min)

 

[ilovetheoption]

I've said this elsewhere, but it's frustrating to me that Stansberry repeatedly talks about Adidas reinforcing techs brand, and wanting to get techs brand out there, and having everything fit into techs brand, but he never actually says what techs brand is.

In marketing courses you'll hear about a three word brand and a three-sentence brand, but I've never heard Stansberry actually articulate what he wants that brand to be. What does Tech stand for? What are techs values? Whole point of a brand is that when someone says Georgia Tech, you get an instant concrete idea of what constitutes "Georgia techish".

That way when you see something that's on brand you immediately go "yeah, that's so Georgia Tech". So, what is it?

 

[AE 87]

I've said this elsewhere, but it's frustrating to me that Stansberry repeatedly talks about Adidas reinforcing techs brand, and wanting to get techs brand out there, and having everything fit into techs brand, but he never actually says what techs brand is.

In marketing courses you'll hear about a three word brand and a three-sentence brand, but I've never heard Stansberry actually articulate what he wants that brand to be. What does Tech stand for? What are techs values? Whole point of a brand is that when someone says Georgia Tech, you get an instant concrete idea of what constitutes "Georgia techish".

That way when you see something that's on brand you immediately go "yeah, that's so Georgia Tech". So, what is it?

Our brand?
No Nazis; No KKK; No Rascist UVA.

Seriously, I think they're working on formalizing that at the same time. He's talked about it as a Re-Branding process, iiuc. 4

It's all about courageous innovation with an unwavering commitment to tradition. (it makes sense, I'm sure)

 

[Techster]

I've said this elsewhere, but it's frustrating to me that Stansberry repeatedly talks about Adidas reinforcing techs brand, and wanting to get techs brand out there, and having everything fit into techs brand, but he never actually says what techs brand is.

In marketing courses you'll hear about a three word brand and a three-sentence brand, but I've never heard Stansberry actually articulate what he wants that brand to be. What does Tech stand for? What are techs values? Whole point of a brand is that when someone says Georgia Tech, you get an instant concrete idea of what constitutes "Georgia techish".

That way when you see something that's on brand you immediately go "yeah, that's so Georgia Tech". So, what is it?

It's possible that's part of what Stansbury wants a billion dollar apparel partner to help with. Let's be honest, what's our brand now? Can anyone really articulate it?

 

[ilovetheoption]

It's possible that's part of what Stansbury wants a billion dollar apparel partner to help with. Let's be honest, what's our brand now? Can anyone really articulate it?

Cut blocks and sausage parties?

 

[ilovetheoption]

It should be noted that I'm in no position to talk trash. I did my undergrad at Ole Miss whose brand is "uva for dummies"

 

[Techster]

Cut blocks and sausage parties?

Dudes hate c$ck blocks. Chicks dig cut blocks.

 

[jgtengineer]

Hmm for our branding in three words

Precision, Power, Progress.

At Georgia tech we approach all things with precision to do the job accurately, the power to get the job done, and the will to progress boldy into a better tommorrow.

 

[JacketFromUGA]

Hmm for our branding in three words

Precision, Power, Progress.

At Georgia tech we approach all things with precision to do the job accurately, the power to get the job done, and the will to progress boldy into a better tommorrow.

precision and accuracy aren't the same thing.

 

[AlabamaBuzz]

Well, these are pretty bad, but what the heck?

At GT, nothing is easy, but the rewards are GOLD.

GT Tradition is GOLD

You want GOLD? GT has it.

Everything at GT is coming up GOLD.

Golden Tradition

At GT, Winners Play For Gold!

Academics? Athletics? At GT, both are Gold.

 

[AlabamaBuzz]

GT DEGREE = GOLD

 

[g0lftime]

Tradition, innovation, and excellence.

 

[Sheldon's]

Excellence, innovation, integrity

 

[AlabamaBuzz]

GT Gold is the color of success, achievement, and triumph.

GT Gold equals higher ideals, wisdom, and understanding.

 

[Cam]

"Creating the Next" is sort of the school brand right now. So, creating the next big engineer, entrepreneur, neuroscientist, etc. However, I think the athletic program's official brand is the Total Person Program. You come to GT as a student athlete and you'll be given an opportunity to be set for life.

 

[MidtownJacket]

Well the school motto is progress and service.


Sent from my iPhone using Tapatalk

 

[MidtownJacket]

 

[Sean311]

Innovation and nerds

 

[Bennett]

Cut blocks and sausage parties?

This is great

 

[ramblinjacket]

This month's "Toddcast" answers fans questions about the adidas and Georgia Tech partnership, including:

• uniform designs and fan merchandise;
• standardization of Tech gold;
• benefits of Tech's proximity to the brand new state-of-the-art adidas footwear production facility, SPEEDFACTORY.

Link: Toddcast (38 min)

If this deal is only half as good as it's being pitched it will be fantastic.