For the players, this is a great thing. For football factories, this is going to aid mightily in recruiting. For second and third tier FBS schools, this will help land a few studs that might have otherwise chosen a factory. Overall, my opinion is that the rich will continue to get richer. Absent any meaningful reform designed to bring parity to the game, we will witness factories leverage large fanbases to ensure the best recruits have guaranteed shots to bank money through jersey sales. A booster need not pay a recruit to film a commercial, he could simply mass order jerseys and merchandise to ensure the player gets a "paycheck" off his NIL. Given that the factories have larger fanbases they can mobilize for sales, the math should drive any player concerned about making money to the schools most likely to get them paid. Maybe I'm being cynical, but I see Bama, tOSU, uga, Texas, ATM, and the other factories using this to further distance themselves from the rest of the field.
Clemson is the only outlier here. Their fanbase isn't nearly the same size as the others so they might actually lose some ground due to this.