I have deep respect for Coach Richt. When he started at Miami one of his first initiatives was to attend elementary and middle school football practices. See Youtube videos. Of course he was attempting to bring back the Miami swag to younger players who had not grown up with a knowledge of the University's history of success in the eighties and nineties. But also Coach Richt offered general encouragement to make good grades, make good decisions and be respectful. I think there are definite similarities between the 404 culture Coach Collins is cultivating and the Miami swag Coach Richt was trying to promote to these future recruits. Georgia Tech has several football alums as well as current coaches who would be great ambassadors in this manner. And what a product we have to sell. A simple message is," even if you don't make it to the NFL, if you graduate from GT you can get a great job!" NOT every family in Georgia, especially in Atlanta, is married to the Bulldogs.