I know you're a huge fan, but I think you've got to admit that part of what you are getting with Coach Sanders is celebrity status. Does that make him a 'celebrity hire.' That's a semantics debate but objectively yes, if you assume that it is not a statement about his ability as a coach just his status as a celebrity.
Sanders makes me nervous. I've been hoodwinked once by a used car salesman turned coach. How do we know that this will be any different? His association with Prime Academy suggests that, at best, he is a poor judge of character when it comes to picking business associates. Do we think that it will be different as a coach? Who knows, but you can't just dismiss that as a non-concern because you happen to like the cut of his jibe.
I have zero idea if he is a good coach or not. We only have a couple of years of data, and while two points make a line they do not make a trend. I'm not against the guy as a coach, but I would be super nervous we were getting CGC writ larger.