Root4GT
Helluva Engineer
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I would say the Georgia and Okalahoma lawsuit vs the NCAA in 1981 was the turning point. Title IX became law in June 1972. I think you are conflating correlation and causation.Root, It became greedy when title nine was implemented, I watched it happen. Don't know that it was coming or not, no way for me to tell that. I did not see it coming at that time and nothing today says to me it was coming. TV began ramping up about the time title nine came along and help feed the greed monster. I am one that believes you let these sort of things happen naturally and it will end up where it is supposed to be. I expect people that did not own Coca Cola stock thought Asa Candler was greedy to since they did not buy the stock. Those, I have found over the years, are the ones usually screaming the loudest yet they could have bought the stock. I've always thought that type person really was mad at themselves but just cannot own it. As far as I'm concerned it the same type person always yelling greed no matter where it's coming from. Academia is full of people of this nature, that is one of the reasons they're in academia and will never make it in the real world. There are do ers and the rest teach.
Hard to imagine what life would be had Title IX not come about. It was both logical and necessary in the athletic environment.
Oklahoma and Georgia’s lawsuit dramatically changed funding for college football from primarily thru attendance and donations to making TV revenue a major source of programs budgets.