Found this interesting re: Conference Realignment. Of the 12 most watched regular season games 6 featured at least 1 team who will be in the B1G next year, including each of the top 4 and 5 of the top 7. Next year’s SEC had 5, the Big 12 had 3 (all were Colorado), and the ACC only had 1.
To me, this signals that the B1G made the right call in going for a more national approach, and eventually the SEC will get left behind as a regional alternative. I also believe the B1G will eventually break into the south to try and break up even the regional draw of the SEC. Whenever the next round of realignment occurs, UNC, UVA, and Miami will all probably be accumulated by the B1G, Clemson & FSU will go to the SEC to further increase their regional stranglehold, and schools like GT, VT, NCSU, Louisville, Pitt, and BC will have to fight to get a spot or get left behind like Oregon State and Wazzu. I could also see the B1G plucking the biggest names out of the Big 12 eventually like Kansas, Utah, and Arizona to really create a national conference to try and suck the life out of the SEC.
I don’t know what the next 5-10 years of college athletics are going to look like, but it’s going to be drastically different than what it was in 2015.
The B1G has a huge population base in the States they have teams in. They are also composed of a lot of very large State Universities which turnout a lot of fans. They really don't compete with other Conferences in the tates where they play like the SEC and ACC compete in 4 States.
It would be interesting to see the viewership for true West Coast games like USC vs UCLA and Oregon vs Washington. Those will likely be the high water marks for what the 4 teams bring to the B1G.