Expand, expand, expand. Is bigger really always better? Why?
These conferences have already grown into leagues, and unless the overall quality of the league is improved, I can't see an upside. Just a bunch of teams that see each other now and then.
College football fans should to get rid of this notion that college sports needs to be a certain size, contained to a region, or that college sports tradition is sacred. Those days are gone. The B1G has national aspirations to become a pseudo professional league that dominates college sports content. They have the B1G Network, and they will leverage it similar to how Fox dominates national and regional news coverage, how ESPN use to dominate national and regional sports coverage.
If you want to know how B1G will make everything work, just think of how pro leagues operate. In the NFL, teams in each division play each other, and play other divisions on a rotating basis. I see the same thing happening with B1G football. There's already talk that once B1G is done "acquiring" college brands, they'll move to a 10 game conference schedule. Other sports, especially baseball and basketball, it's a little easier given the amount of games a year.
Let's not pretend teams are all playing each other right now. We use to play everyone in the Coastal, and rotate playing teams in the Atlantic. We didn't play everyone in the ACC every year in football. Same goes for SEC East and West.
It will be Regional rivalries within a national conference...which is essentially how the NFL/NBA/MLB works. This is why I always said Oregon and Washington would eventually end up in the B1G despite what some said that the B1G only wanted blue blood brands mega "brands". B1G was never going to lose the West Coast rivalries which is part of their overall goal of regional rivalries within a national product...and content for all 4 time zones. I would venture to say they are probably not done with the West Coast yet...the west coast is on pause for the B1G until after the ACC teams figure out the GOR.
We are watching the college sports landscape shift before our eyes. Not everyone is going to like it, but I think networks and mega conferences are counting on loyal fanbases to stay loyal to their schools...and by extension, loyal to whichever conference they end up in.