bobongo
Helluva Engineer
- Messages
- 7,540
The only bowl with an edible mascot:That bowl-game is so fun for the winning team
Pop-Tarts unveils edible mascot for inaugural bowl game
The brand also launched an interactive “Prop-Tarts” experience to dole out free Pop-Tarts to consumers who correctly predict elements of the game.
www.marketingdive.com