Just curious....if AU is so great why would they deliberately leave seats unsold? (not trying to be snarky or critical, just honestly curious)
Personally not convinced they would average that high a number and certainly will be curious to see if the soccer craze lasts beyond the inaugural season. I lived in Jacksonville when the Jaguars first played and they were a crazy success...for a year or two. Now the stadium is tomb-like.
You'll have to ask management. I know the opener was blocked off in the upper stands, and the demand for tickets was beyond what they sold as the entire area surrounding the Benz was full of ATLU fans tailgating and partying even after the game started. I was hit up many times for my tickets.
The following home game against Orlando they opened up the upper stands and it was sold out. Same story...tons of fans were still outside tailgating and partying. Will be interesting to see what they do here on out knowing that demand is there.
From what I've read, management wanted to insure the optics of having a full stadium on TV was more important than selling an extra 5K-10K seat. Whether or not that passes the smell test, I'll let you decide. Either way, Atlanta United is shattering attendance records for the MLS, and they actually have better attendance than 90+% of professional teams in MLB, NBA, and Hockey. They average almost 47K fans per game and have sold out every single game.
As to your last comment about the inaugural season success, I've made this point before. Soccer fans are a different beasts from most other sports fans. Extremely tribal, and they pride themselves in showing up whether the team is doing well, rain or shine. Look at the attendance for ATLU game that was delayed by lightening at BDS. That game was sold out, but some fans did end up going home before the game started, but BDS was still almost full. Do I expect them to remain at the same pace inyears to come? Probably not...they have several factors working in their favor right now. The team is goood, and will make the playoffs. For those that are nuanced on soccer tactics, they play an extremely appealing style of soccer that attacks. They have some of the best young talent in the MLS that will probably be playing for some of Europe's bigger clubs soon. The newness factor you mentioned, one of the best sports marketing departments, and location to one of the biggest soccer fan bases helps.