To me the <20 is the telling part. That segment overall is one with fluid allegiances, less historical knowledge, quick to jump on trend and flash rather than substance, etc. And it's also really important to be appealing to. It's just like the Russell affiliation. It's not that we're so old, we're just not young. Which is crazy considering what Tech has to offer and how we ought to be at the innovative leading edge. Obviously TStan understands the need and has taken major steps, but we are far from critical mass. It is possible. Schools like Oregon radically changed their appeal to this segment. I'd like to do it in a different way (highlighting innovation), but I think it will take more than creating opportunity for it to happen.