I know this is a widely spread set of ideas, but I don't see much proof that they are true. Indeed, I think media is primarily a taker of inputs from other sources and has, at best, an ephemeral effect on how society actually develops. That media outlets and types tell us they are making big decisions that effect our lives is, of course, part of their business, but there's no reason to actually believe them.
Let me give an example of what I mean. I study politics. We pay a lot of attention to campaigning here in the US, for obvious reasons. What research in this area (I'm not a specialist, but I try to keep up) tells us is that, despite all the money spent on campaigns and the attendant media hoopla, they simply don't make that much difference in how people finally decide to vote. They tend to vote their party ID and their economic position (spoiler alert: these tend to coincide) and that's about it. Sometimes news stories can make a difference; they did in 2016 when the FBI reopened its investigation of Hillary's e-mails (for 2 days) so close to the election, but that's unusual. Overall, campaigns and media presence don't appear to have much effect.
So short Points: the media is driven, it does not drive.
I agree with politics, but does media drive consumers? I believe so.
Have you ever seen that Arbys commercial the day before and you decide to go there for lunch?
Or how apple is so popular? It has a certain "look" minus the idea you pay an exorbitant amount of money to enter their world of overpriced goods and have to use only their goods? They seem to have done well with media.
Plus we don't know if media drives the you get generation because they are either to young to vote or too young to care.
Politics as a whole are media driven in the sense of slander and accusations towards their opponents. I don't know how many times I corrected people on how what they heard from FOX or CNN was wrong, and how actual research is important. Media only solidifies what people want to believe when it comes to politics. But when it comes to consumerism it can be used as a tool to garner attention that is positive.
In a nut shell. Media for politics are never used to decide on a candidate but to only belittle someone else for believing in the candidate of their choice. (Problem number 1 with politics, open minds are LONG GONE).
Media for marketing is 10000% effective. Which is a driver. Otherwise we wouldn't see TRILLIONS of dollars used on media driven marketing.
As I stand by my statement. Anytime a media source has a positive word to say for the GT program is a huge net gain for GT as this is a marketing based business. You are trying to market to 14-18 year old boys.
When I was growing up half naked women, booze, and way classes got me on board. If I was promised to have those 3 and basically a free degree while getting an easy C in a class I was SOLD.
Now you have to be savvy on marketing to these kids. As they watch all the Instagram and twitter videos. They watch more twitter and Instagram than they do basic TV/netflix/hulu. Kids live on their phones and computers now. Reason number 1 why Instagram started their own "TV" on their app.
All in all. Anytime an archrival player admits that we are doing something great is can ONLY be seen as a net gain for the program. We have had little to no attention for a while. Even when we won the orange bowl the city of Atlanta didn't care. Geoff Collins has been given the monumental task of making GT cool again to athletes. Something we haven't seen since the 07 class. We will get there, but it takes every little baby step of POSITIVE press, stats, fans, and players.
If we win 6-8 games this year I expect us to never lose more than 5 games in a season again under Collins. Starting 2021 I see us as a top 15 team...if we win 6+ games this year.
Positive media and positive talking about the team and attention on the program is good. Kids LOVE attention. They are all mostly little Prime Time Sanders. More attention we have, the more we are on ESPN prime time the more higher rated kids will want to come. Now all we have to do is WIN BABY WIN!
