UCLA’s new Nike deal will pay the university less than half of what the school was owed per year under its prior agreement with Under Armour, further evidence of a wider market correction for NCAA apparel contracts. The total value of the Nike deal, not including incentives, is $46.45 million...
Nike is paying less than half of what Under Armor was paying to UCLA. A massive brand name school soon to be in the B1G. Notoriety in football, men’s & women’s basketball, as well as baseball, softball, soccer, and plenty of other non-revenue sports. They’re getting $500k in cash from Nike per year.
You think we’d get that out of Nike? Our best teams on campus are baseball and golf, and Nike wanted nothing to do with them last go-around. GT is not going to get anything more out of Nike than we’re already getting out of Adidas.
With a contract netting UCLA an average of $12.76 million per year, the Bruins keep the top spot on our list for the second year in a row.
Clemson re-upped with Nike in 2018, the same year we signed with Adidas. They’re only getting $400k in cash from Nike through 2028. At the time of their contract extension, they had been to 3 consecutive CFP’s, had won a national championship, and were poised to win another one that same year. You really think if Nike values Clemson at $400k per year, they’re going to value us at the same rate? If
they did, every Nike school who is attached to them at the same or lesser rates than what they give us will blow up in an outrage. We’re better off with Adidas right now than we are with anybody else.