The idea that I cannot go into the Georgia Tech bookstore today and purchase a fairly standard, official gold, adidas polo with the interlocking GT is asinine (or absurd as a poster states above). Some amount of a standard polos, t-shirts, sweatshirts & quarter-zips. It's something that should be made available all the time.
I'd love to see some numbers on sales over the years. I can reasonably understand that navy is less expensive to make and understand why an apparel company may want to lean/push that way. I can also see why people may want some navy esp for "everyday" wear, but the pendulum has swung too hard in that direction in terms of what's available. If gold is selling out so fast as a poster mentions above, then that's a clear indication that things are out of whack. There should be more of a balance of all our primary colors if that's the case.
In my personal opinion, GTAA should do a much better job of encouraging fans to wear gold (and secondarily white) on gamedays (and obviously making that apparel available). It just shows up better. Navy does not. Part of that marketing should be making a "Gameday" section in the physical bookstore and online and work with adidas to ensure that some basic stuff is available. I went to the Clemson game and then the Duke game last week. Tons of navy each time. Not much in the way of white stuff and very little gold with exception of maybe some hats and a few tees. I try to get a new "gameday" polo each year. On my two recent adidas purchases the press-on GT failed, so Clemson pre-game I was looking for a new one (and hoping for something stitched obviously) while reverting back to my old Under Armor model that's still holding up (as was my Russell one before that). No gold adidas. There was a single rack containing an old polo with more of a true old gold and the interlocking GT. The company's name was Oxford IIRC. It wasn't bad, but it wasn't "official" so I held off. Saw a ton of GT fans wearing it however once we got over to the Benz. Ahead of the Duke game it was gone. I ended up buying some GT decals (gold of course) to update the ones on my vehicles. Came close to purchasing something blue from from the Peter Millar section but held off because I really just didn't like the designs all that much.
ramblinwreckstore.com
